louw.studio©
An independent creative practice specialising in shaping brands, stories and ideas at global scale.
Partnering with established and emerging brands to craft distinctive brand worlds and story-led brand campaigns.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
CONTACT
hello@louw.studio
Peloton Tread
instructor launches
client
Peloton
OVERVIEW
Shaping the visual direction for new Peloton instructors across Europe.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Strategy
Art direction
Design direction
Design
credits
Film: Tom Cockram, Shaun James Grant.
Photo: Tom Cockram, Becca Naen.
(…)
Footlocker FLX
membership
client
Footlocker/AKQA
OVERVIEW
Reimagining membership for a new generation of sneakerheads.
SCOPE OF WORK
Visual identity
credits
Creative direction: Grace O'brien, Sam Rowlands.
Strategy: Viet Raider-Hoàng, Michelle Kee.
(…)
Logitech MX
Creative Console
client
Logitech
OVERVIEW
Connecting product and brand expression with the latest Logitech innovations to market.
SCOPE OF WORK
Brand design
Brand campaign
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Paul Sethi, Cathy Hutton.
Production: Buck.
(…)
Bulk: This is nutrition
client
Bulk/La Familia
OVERVIEW
Repositioning the visual narrative of the leaders in sports nutrition.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Film: Pablo Rivera, Santiago Arbelaez.
Photo: Ollie Adegboye, Armando Ferrari, Moeez Ali.
(…)
Nike React Element 55
client
Nike/Stereo
OVERVIEW
Platform-first EMEA and Nike By You launch of the Nike React Element 55.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Strategy
Art direction
Design direction
Design
credits
Creative direction: Nike EMEA.
Photo: Meinke Klein, Lauren Maccabee.
(…)
adidas SHPTLKS series
client
adidas/La Familia
OVERVIEW
Evolving the SHPTLKS brand ecosystem for the new adidas Confirmed app launch.
SCOPE OF WORK
Visual identity
Brand series
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Pablo Rivera, Santiago Arbelaez.
Animation: Thomas Porras and Tom McCarten.
(…)
AI Creative direction
OVERVIEW
AI Creative Direction combines strategic thinking, creative direction and modern workflows to explore ideas faster, visualise concepts earlier and reduce the distance between idea and execution.
Designed for founders and teams navigating fast-moving markets, the process helps pressure-test directions, explore possibilities and make clearer creative decisions before major investment or production begins.
View AI CD examples →
Start your next project.
OVERVIEW
hello@louw.studio
louw.studio©
An independent creative practice specialising in shaping brands, stories and ideas at global scale.
Partnering with established and emerging brands to craft distinctive brand worlds and story-led brand campaigns.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
CONTACT
hello@louw.studio