DESIGN & CREATIVE
PARTNER FOR SMALL BUSINESSES.

ACD/LEAD/SENIOR
FOR COMMERCIAL PROJECTS.

WORK BY LOUIS WHITE

SERVICES

Creative direction, Design direction, 
Art direction, Design, Strategy

SELECT CLIENTS

Nike®, Sony Playstation®, adidas®, ASOS®, lululemon®, Bulk®, Farfetch®,
Peloton®, YouTube®, Coca Cola® (...)

©LOUW 2024

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ON THE OFFENSIVE V1.0

RESEARCH SERIES FOCUSING ON IDEATION AND STORYTELLING THROUGH REVISITING EARLY UNDEFINED IDEAS AND EXPLORING FUTURE IDEAS WITH NEW PROCESSES. MORE COMING SOON (...) Creative dir.
Design dir.
Design

Created in-house @ LOUW. 
























PELOTON TREAD
INSTRUCTOR LAUNCHES

DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN.  Art dir.
Design dir.
Design

Created in-house @ Peloton. Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming. 


































BULK - THIS IS NUTRITION

REPOSITIONING THE LEADERS IN SPORTS NUTRITION WITH GLOBAL AMBASSADORS ANTHONY JOSHUA & KATARINA JOHNSON-THOMPSON AND BULK ATHLETES ETHAN PAYNE, HAYLEY MADIGAN, JOE DELANEY AND SOPHIE ARIS AS THEY CONTINUE TO FOCUS ON THE DAILY JOURNEY TO GREATNESS WITH RIGHT NUTRITION.   Creative dir.
Design dir.
Design

Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.





































BULK - THIS IS
OUR PLANET

IN-LINE WITH ‘THIS IS NUTRITION’, BULK LOOKED TO STATEMENT THEIR COMMITMENTS TO SUSTAINABILITY AND THE STEPS THEY ARE TAKING TO TRANSFORM THE INDUSTRY FOR THE BETTER WITH WORDS FROM CEO ADAM ROSSITER AND PRODUCT DIRECTOR SIMON JURKIW.     Creative dir.
Design dir.
Design

Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Mabdulle, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris and sound by Islam Faris.


























NIKE REACT
ELEMENT 55 EMEA

EMEA LAUNCH FOR THE DISTINCTIVELY LIFESTYLE NIKE REACT ELEMENT 55. INCLUDING NIKE BY YOU CUSTOMISATION CAMPAIGN AND HYPERLOCAL CONTENT FOR NIKE LONDON WITH JOSHUA BUATSI.   Design dir.
Design
Strategy

Created @ Stereo for Nike EMEA with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein & Lauren Maccabee, animation/motion by SelamX and video animation by Oskar Lelis & Charlie Keeper.






































PELOTON AUSTRALIA
IMMERSIVE 360°
EXPERIENCE EVENT

IMMERSIVE 360° EVENT EXPERIENCE WITH PELOTON INSTRUCTOR, JON HOSKING FOR THE ANTICIPATED PELOTON TREAD LAUNCH IN AUSTRALIA. Art dir.
Design dir.
Design

Created in-house @ Peloton. Creative direction with Shwan Hamidi and Alanna Jones. Project management by Emma Wright. 
































adidas SHPTLKS
SERIES: Mita Sneakers
& RECOUTURE

TAKING THE RENOWNED CULTURAL SERIES ONLINE TO INSPIRE THE NEXT WAVE OF DESIGNERS AND STORE OWNERS. THESE EPISODES EXPLORE CONVERSATIONS WITH MITA SNEAKERS AND RECOUTURE AS THEY LAUNCH THEIR NEW CAMPUS 80S COLLABORATION ALONGSIDE THE ADIDAS CONFIRMED APP LAUNCH.   Creative dir.
Design dir.
Design

Created @ LaFamilia for adidas. Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe.

































adidas SHPTLKS
SERIES: PAM PAM

INSPIRING THE NEXT WAVE OF DESIGNERS AND STORE OWNERS WITH THE FIRST AND ONLY, WOMEN’S ONLY SNEAKER BOUTIQUE, PAM PAM.   Creative dir.
Design dir.
Design

Created @ LaFamilia for adidas. Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, VO by Rio Attoh Wood, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Beth and Rio Holland of Pam Pam London.



























NIKE BASKETBALL;
GRIND. SHINE.

PART OF GIANNIS’S ZOOM FREAK LAUNCH SCHEDULE, WE FOLLOW HIM TRAINING IN THE OFF SEASON BEFORE HIS HISTORIC MVP SEASON.     Design dir.
Design
Created in-house at Nike EMEA.Project management by Andrea Casti and Sarah Claire, photography/video by Kevin Couliau and athlete, Giannis Antetokounmpo.