LOUW

PELOTON TREAD INSTRUCTOR LAUNCHES

Defining a new visual direction for Peloton instructor launches that enhances the storytelling behind their incredible stories and transition to becoming an instructor. Introducing Susie Chan︎︎︎, Joslyn Thompson Rule︎︎︎, Tobias Heinze︎︎︎, Marcel Maurer︎︎︎, Marina Andresen︎︎︎ and Jeffrey Mc Eachern︎︎︎ #FA21

Role ︎︎︎
Art direction, Design direction, Concept development, Design

Created in-house @ Peloton. Film by Tom Cockram and Shaun James Grant, photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price, production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.

NIKE REACT ELEMENT 55 EMEA (i)

Reimagining the Nike React Element 55 US launch for European markets by focusing on the elemental composition and distinctive lifestyle react technology for Nike EMEA digital and partner channels. #SU19

Role ︎︎︎
Design direction, Design, Digital strategy, Storytelling

Created @ Stereo for Nike EMEA with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein, animation/motion by SelamX and video animation by Oskar Lelis and Charlie Keeper.

NIKE REACT ELEMENT 55 LDN (ii)

From reimagining the Nike React Element 55 US launch for European markets to hyper local content with boxer Joshua Buasti, Bemi Shaw, Lauren Maccebee and Salwa Rahman for Nike London across the Nike app. #SU19

Role ︎︎︎
Art direction, Design direction, Design

Created @ Stereo for Nike London. Photography by Lauren Maccabee, fashion by Bemi Shaw, HMU by Regina Meessen, project management by Ruth Kitchen and athlete Joshua Buatsi at his boxing gym in Croydon.

NIKE REACT ELEMENT 55 BY YOU EMEA (iii)

Reimagining the Nike React Element 55 US launch for European markets by focusing on the elemental composition, distinctive lifestyle react technology and consumer customisation tool Nike By You for Nike EMEA digital and partner channels. #SU19

Role ︎︎︎
Design direction, Design, Digital strategy, Storytelling

BULK - THIS IS NUTRITION (i)

Repositioning the leaders in sports nutrition with ‘This is Nutrition’ by focusing on the daily journey for greatness with global ambassadors Anthony Joshua, Katarina Johnson-Thompson and Bulk athletes; Ethan Payne, Hayley Madigan, Joe Delaney and Sophie Aris across Bulk digital and partner channels. #FA21

Role ︎︎︎
Creative direction, Design direction, Concept development, Storytelling, Script, Design

Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.

BULK - THIS IS NUTRITION (ii)

BULK - THIS IS OUR PLANET (iii)

In-line with ‘This is Nutrition’, Bulk looked to statement their commitments to sustainability and the steps they are taking to transform the industry for the better with words from CEO Adam Rossiter and Product Director Simon Jurkiw. #FA21

Role ︎︎︎
Creative direction, Design direction, Concept development, Storytelling, Script, Design

Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Mabdulle, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris and sound by Islam Faris.

NIKE GAMEKILLERS
w/ ALEX IWOBI (i)

Launching the Nike Phantom video series across Pro: direct digital channels with then Arsenal footballer Alex Iwobi, Yung Filly and Chunkz as they challenge each other to reach their true potentials with the Phantom VNMs. #SU19 Watch here.

Role ︎︎︎
Art direction, Concept development, Storytelling, Script

Created @ Stereo with Lee Levy and Matt Simpson for Nike London. Project management by Ruth Kitchen, video production and edit by pro:direct, global design toolkit and campaign direction by Nike global and iLoveDust with athlete, Alex Iwobi and talent Yung Filly and Chunkz.

NIKE GAMEKILLERS,
PULSE OF FOOTBALL (ii)

Taking over the Pro:Direct social channels to highlight big game players through Europes top leagues that are playing with the Phantom VNM/VSN and Mercurial VPR/SP. #SU19

Role ︎︎︎
Design direction, Design, Digital strategy

Created @ Stereo with Lee Levy, Jason Michael, Matt Simpson and Oliver Huber for Nike London and Pro:Direct. Project management by Ruth Kitchen, strategy assist by Jonathan Nwauzu, global design toolkit and campaign direction by Nike global and iLoveDust.

adidas SHPTLKS SERIES:
Mita Sneakers & RECOUTURE

Connecting the inspirations of influential designers/stores across the globe to their loyal followers, the renowned video series went fully digital for episodes with Mita Sneakers and Recouture in the lead up to the launch of the adidas confirmed app. #SP/FA20

Role ︎︎︎
Creative direction, Design direction, Design, Storytelling, Script

Created @ LaFamilia for adidas. Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe, Beth and Rio Holland of Pam Pam London.

adidas SHPTLKS SERIES:
Pam Pam London

Connecting the inspirations of influential designers/stores across the globe to their loyal followers. Introducing the first and only, women’s only sneaker boutique, Pam Pam. #SP/FA20

Role ︎︎︎
Creative direction, Design direction, Design, Storytelling, Script

Created @ LaFamilia for adidas. Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, VO by Rio Attoh Wood, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe, Beth and Rio Holland of Pam Pam London.

ELLESSE: BE BOLD

Seasonal lookbook collection launch for Ellesse Heritage, Italia & Sport categories across Ellesse digital channels. #FA21

Role ︎︎︎
Creative direction, Concept development, Digital strategy

Created @ LaFamilia London for Ellesse. Film by Pablo Rivera and Santiago Arbelaez, cinematography by Rowan Biddiscombe, photography by Theo Cottle, art direction by LSD studio, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris.

JORDAN X
PARIS SAINT-GERMAIN

Two icons join forces. Celebrating the worlds-first partnership between Jordan Brand and Paris Saint Germain across Nike EMEA digital and partner channels. #FA18

Role ︎︎︎
Design, Digital strategy

Created in-house @ Nike EMEA. Creative direction by Nike Paris, photography by Charles Negre, set design by Sébastien Michelini, motion by Area of Work and project management by Sarah Claire.

NIKE BSMNT X AIRMAX 90

Activating the high heat launch of the Nike BSMNT x AirMax 90 collaboration across London, Manchester and Glasgow with AR experiences and digital storytelling across the SNKRS app and experiential spaces. #FA19

Role ︎︎︎
Digital strategy, Storytelling

Created @ Stereo with Lee Levy for Nike London. Project management by Ellie Vincent and Sophie Farmery, creative direction by BSMNT, photography by Jay Russell and videography by Walid Labri.

NIKE BASKETBALL;
GRIND. SHINE.

Capturing MVP Giannis Antetokounmpo training in the off season and showcasing the latest Nike training gear. Part of Giannis’s Zoom Freak launch schedule. #FA18 Watch here.

Role ︎︎︎
Design direction, Design, Digital strategy

Created in-house at Nike EMEA.Project management by Andrea Casti and Sarah Claire, photography/video by Kevin Couliau and athlete, Giannis Antetokounmpo.

NIKE ESSENTIALS COLLECTION

Seasonal launch for Nike’s latest essential collection across Nike EMEA digital channels. #SP18

Role ︎︎︎
Art direction, Concept development, Design

Created in-house @ Nike EMEA with David Small and Laura Wesson. Project management by Alastair Reilly, photography by Nike studios.

ELLESSE A/W COLLECTION

Seasonal lookbook collection launch for Ellesse Heritage, Italia & Sport categories across Ellesse digital channels. #AW17

Role ︎︎︎
Concept development, Design direction, Design

Created @ Pentland with James Benn. Photography by Agnes Lloyd-Platt, styling by Jess Stebbings and retouch by The Forge.

NIKE BEST IN WINTER COLLECTION

Holiday launch for Nike’s latest winter collection across Nike EMEA digital channels. #AW17

Role ︎︎︎
Concept development, Design

Created in-house @ Nike EMEA with creative direction by David Small and Alvin Chan. Production by Guido van den Meersche, project management by Alastair Reilly, photography by RJ Shaughnessy, styling by Theresa Gross, HMU by Monique Brinkhorst and retouch by Happy Finish.