Louis is a designer and creative director, specialising in strategy-led brand experience and brand campaigns.
What I've done
* Brand storytelling at Nike
* Brand design at Farfetch
* Visual transformation of Bulk
* Innovations to market at Logi
* Instructor launches at Peloton
* Sport x tech with lululemon
* Digital platforms for adidas
* Membership for Footlocker
What I'm doing
Creative director for early-stage founders and builders.
Senior hands-on creative leadership for global brands and agencies.
services
office hours
One-hour session to unblock creative decisions to move projects forward. Great for; AI-enabled production insight, reviewing decks or finding talent to work with.
make it real
Creative direction sprint for
early-stage founders and builders, translating strategy into clear creative direction for brands and products.
sankofa
A living archive of curated Black cultural references. From music to the arts, moments that shape how we see and create.
global brand work
client
Peloton
agency
In-house
scope
Visual identity
Brand campaign
credits
Film: Tom Cockram, Shaun James Grant.
Photo: Tom Cockram, Becca Naen.
(Full credits available) (…)
client
Footlocker
agency
AKQA Amsterdam
project
Footlocker FLX membership;
Reimagining membership for a new generation of sneakerheads.
scope
Visual identity
services
Strategy
Art direction
Design direction
Design
credits
Creative direction: Grace O'Brien, Sam Rowlands.
Strategy: Viet Raider-Hoàng, Michelle Kee.
(Full credits available) (…)
client
Logitech
agency
In-house
project
Logitech MX Creative Console;
Introducing Logitech's latest innovation to market.
scope
Brand design
Brand campaign
services
Strategy
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Paul Sethi, Cathy Hutton
Production: Buck
(Full credits available) (…)
client
Bulk
agency
La Familia
project
Bulk: This is nutrition;
Repositioning the leaders in sports nutrition.
scope
Visual identity
Brand campaign
services
Creative direction
Art direction
Design direction
Design
credits
Film: Pablo Rivera, Santiago Arbelaez.
Photo: by Ollie Adegboye, Armando Ferrari, Moeez Ali.
(Full credits available) (…)
client
Nike
agency
Stereo
scope
Visual identity
Brand campaign
services
Strategy
Art direction
Design direction
Design
credits
Creative direction: Nike EMEA
Photo: Meinke Klein, Lauren Maccabee
(Full credits available) (…)
client
adidas
agency
La Familia
project
adidas SHPTLKS series;
Taking the renowned cultural series online for three episodes, at launch for the new adidas Confirmed app.
scope
Visual identity
Brand series
services
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Pablo Rivera, Santiago Arbelaez
Animation: Thomas Porras and Tom McCarten
(Full credits available) (…)
