©LOUW 2022
PELOTON TREAD INSTRUCTOR LAUNCHES
NIKE REACT ELEMENT 55 EMEA
Reimagining the Nike React Element 55 US launch for European markets by focusing on the elemental composition and distinctive lifestyle react technology for Nike EMEA digital and partner channels. #SU19
BULK - THIS IS NUTRITION
Repositioning the leaders in sports nutrition with ‘This is Nutrition’ by focusing on the daily journey for greatness with global ambassadors Anthony Joshua, Katarina Johnson-Thompson and Bulk athletes; Ethan Payne, Hayley Madigan, Joe Delaney and Sophie Aris across Bulk digital and partner channels. #FA21

NIKE GAMEKILLERS
Launching the Nike Phantom video series across Pro: direct digital channels with then Arsenal footballer Alex Iwobi, Yung Filly and Chunkz as they challenge each other to reach their true potentials with the Phantom VNMs. #SU19
adidas SHPTLKS SERIES
Connecting the inspirations of influential designers/stores across the globe to their loyal followers. The renowned video series went fully digital for episodes with Mita Sneakers and Recouture in the lead up to the launch of the adidas confirmed app. #SP/FA20

ARCHIVE
Growing list of archive projects over the years, including GRIND. SHINE. for MVP Giannis Antetokounmpo’s training campaign for Nike Basketball and many more.
©LOUW 2022
©LOUW 2022