Peloton Tread Instructor Launches
Shaping the visual direction for new Peloton instructors across Europe.
CLIENT
Peloton
SERVICES
Strategy
Art direction
Design direction (+ Design)
OUTCOMES
Established a scalable visual language for global instructor launches + Generated 15M+ impressions across launch campaigns. (…)
credits
Film: Tom Cockram, Shaun James Grant.
Photo: Tom Cockram, Becca Naen. (…)
Footlocker FLX membership
Reimagining membership for a new generation of sneakerheads.
CLIENT
Footlocker/AKQA
SERVICES
Strategy
Art direction
Design direction (+ Design)
OUTCOMES
Defined the foundations of a global membership design system + Created scalable guidelines across digital, retail and partner experiences. (…)
credits
Creative direction: Grace O'brien, Sam Rowlands.
Strategy: Viet Raider-Hoàng, Michelle Kee.
(…)
Logitech MX Creative Console
Connecting product innovation with a unified brand expression across Logitech’s latest launches.
CLIENT
Logitech
SERVICES
Creative direction
Art direction
Design direction (+ Design)
OUTCOMES
Established creator-first positioning for Logitech’s newest productivity innovation + Contributed to the unification of visual storytelling across Logitech’s growing ecosystem of sub-brands and products. (…)
credits
Creative direction: Paul Sethi, Cathy Hutton.
Production: Buck.
(…)
Bulk: This is nutrition
Repositioning the visual narrative of the leaders in sports nutrition.
CLIENT
Bulk/La Familia
SERVICES
Creative direction
Art direction
Design direction (+ Design)
OUTCOMES
Captured 4 hero films and 220+ campaign assets across six locations in two days. + Achieved 36% conversion uplift and 6M+ impressions. (…)
credits
Film: Pablo Rivera, Santiago Arbelaez.
Photo: Ollie Adegboye, Armando Ferrari, Moeez Ali.
(…)
Nike React Element 55
Platform-first EMEA and Nike By You launch of the Nike React Element 55.
CLIENT
Nike/Stereo
SERVICES
Strategy
Art direction
Design direction (+ Design)
OUTCOMES
Established a distinctive visual identity for React Element 55 across EMEA + Generated 30M+ views and contributed to 30k+ pairs sold. (…)
credits
Creative direction: Nike EMEA.
Photo: Meinke Klein, Lauren Maccabee.
(…)
adidas SHPTLKS series
Evolving the SHPTLKS brand ecosystem for the new adidas Confirmed app launch.
CLIENT
adidas/La Familia
SERVICES
Creative direction
Art direction
Design direction (+ Design)
OUTCOMES
Transformed a well-established film series into a scalable digital content ecosystem during global production restrictions. + Generated 430k+ views and supported the sold-out adidas × Recouture Campus 80s release. (…)
credits
Film: Pablo Rivera, Santiago Arbelaez.
Animation: Thomas Porras and Tom McCarten.
(…)
ARCHIVE
Paris Saint-Germain x Jordan
ARCHIVE
Nike essentials
archive
lululemon studio x training
ARCHIVE
Ellesse 'Be Bold'
ARCHIVE
Nike Gamekillers x Pro:Direct
ARCHIVE
Off season w/ Giannis Antetokounmpo
ARCHIVE
Nike x BSMNT AM90
ARCHIVE
adidas SHPTLKS x Pam Pam
LOUW© | Louis White
Creative Direction + Strategy practice.
Louis is an independent Creative Director (Art + Design) experienced in protecting brand vision, shaping brand experience and bringing products, platforms and campaigns to market.
WHAT I DO
Simplify complex ideas.
Bridge strategy and execution.
Build connected brand worlds.
Create scalable creative systems.
Launch brands and products.
PRINCIPLES
⦿ The work you never see shapes the work you do. Curiosity and cultural awareness shape insight, strategy and creative decisions.
⦿ Build the world, not just the campaign. Building brand worlds with lasting language, logic and visual consistency.
⦿ Ideas deserve exceptional execution. Every detail is refined so nothing gets lost from concept to execution.
⦿ Social is one expression of a brand, not the entire vision. Meaningful brands adapt to platforms without being defined by them.
⦿ Curiosity creates momentum. Always exploring better ways to think, create and communicate. See playground.
CLIENTS
Nike
Jordan
Farfetch
Bulk
adidas
Peloton
Youtube
Logitech
Footlocker
lululemon
Sony
ASOS
Microsoft
Ellesse
(…)
BOOK
hello@louw.studio
SOCIALS
All images and texts are copyrighted and owned by Louis White or their respective owners. louw.studio©.
