JORDAN X PARIS SAINT-GERMAIN

Two icons join forces. Celebrating the worlds-first partnership between Jordan Brand and Paris Saint Germain across Nike EMEA digital and partner channels. #FA18

Role ︎︎︎
Design, Digital strategy
Created in-house @ Nike EMEA. Creative direction by Nike Paris, photography by Charles Negre, set design by Sébastien Michelini, motion by Area of Work and project management by Sarah Claire.

















NIKE FACTORY STORES GIFTING

Celebrating the Nike Holiday season with the ‘Give Sport’ gifting camapign for Nike EMEA digital channels and Nike Factory Store’s retail touchpoints. #FA19

Role ︎︎︎
Creative development, Design
Created @ Stereo with Lee Levy for Nike EMEA. Production by Elizabeth Fox, photography by Gita Ona, retouch by François Blanchard and talent, Wing Yue Leung & Christian Brown.
















NIKE BSMNT X AIRMAX 90


Activating the high heat launch of the Nike BSMNT x AirMax 90 collaboration across London, Manchester and Glasgow with AR experiences and digital storytelling across the SNKRS app and experiential spaces. #FA19

Role ︎︎︎
Digital strategy, Storytelling
Created @ Stereo with Lee Levy for Nike London. Project management by Ellie Vincent and Sophie Farmery, creative direction by BSMNT, photography by Jay Russell and videography by Walid Labri.
















NIKE BASKETBALL; GRIND. SHINE.

Capturing MVP Giannis Antetokounmpo training in the off season and showcasing the latest Nike training gear. Part of Giannis’s Zoom Freak launch schedule. #FA18 Watch here.

Role ︎︎︎
Design direction, Design, Digital strategy
Created in-house at Nike EMEA.Project management by Andrea Casti and Sarah Claire, photography/video by Kevin Couliau and athlete, Giannis Antetokounmpo.

















NIKE ESSENTIALS COLLECTION

Seasonal launch for Nike’s latest essential collection across Nike EMEA digital channels. #SP18

Role ︎︎︎
Art direction, Concept development, Design
Created in-house @ Nike EMEA with David Small and Laura Wesson. Project management by Alastair Reilly, photography by Nike studios.
















ELLESSE A/W COLLECTION

Seasonal lookbook collection launch for Ellesse Heritage, Italia & Sport categories across Ellesse digital channels. #AW17

Role ︎︎︎
Concept development, Design direction, Design
Created @ Pentland with James Benn. Photography by Agnes Lloyd-Platt, styling by Jess Stebbings and retouch by The Forge.

















ELLESSE S/S COLLECTION

Seasonal lookbook collection launch for Ellesse Heritage, Italia & Sport categories across Ellesse digital channels. #SU17

Role ︎︎︎
Concept development, Design direction, Design
Created @ Pentland with Ruby Thompson and John Herbert. Photography by Agnes Lloyd-Platt, styling by Jess Stebbings and retouch by The Forge.















NIKE BEST IN WINTER COLLECTION

Holiday launch for Nike’s latest winter collection across Nike EMEA digital channels. #AW17

Role ︎︎︎
Concept development, Design
Created in-house @ Nike EMEA with creative direction by David Small and Alvin Chan. Production by Guido van den Meersche, project management by Alastair Reilly, photography by RJ Shaughnessy, styling by Theresa Gross, HMU by Monique Brinkhorst and retouch by Happy Finish.
















NOTHING BEATS A LONDONER

Presenting the much hyped London-centric campaign across Nike London and Nike EMEA digital channels. #SU18

Role ︎︎︎
Concept development, Design
Created @ Nike EMEA for Nike London. Project management by Brogan Wright and campaign direction by Nike London.