BULK - THIS IS NUTRITION (i)

Repositioning the leaders in sports nutrition with ‘This is Nutrition’ by focusing on the daily journey for greatness with global ambassadors Anthony Joshua, Katarina Johnson-Thompson and Bulk athletes; Ethan Payne, Hayley Madigan, Joe Delaney and Sophie Aris across Bulk digital and partner channels. #FA21

Role ︎︎︎
Creative direction, Design direction, Concept development, Storytelling, Script, Design
Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.











































BULK - THIS IS NUTRITION (ii)

Repositioning the leaders in sports nutrition with ‘This is Nutrition’ by focusing on the daily journey for greatness with global ambassadors Anthony Joshua, Katarina Johnson-Thompson and Bulk athletes; Ethan Payne, Hayley Madigan, Joe Delaney and Sophie Aris across Bulk digital and partner channels. #FA21

Role ︎︎︎
Creative direction, Design direction, Concept development, Storytelling, Script, Design
Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.


























BULK - THIS IS OUR PLANET (iii)

In-line with ‘This is Nutrition’, Bulk looked to statement their commitments to sustainability and the steps they are taking to transform the industry for the better with words from CEO Adam Rossiter and Product Director Simon Jurkiw. #FA21

Role ︎︎︎
Creative direction, Design direction, Concept development, Storytelling, Script, Design
Created @ LaFamilia London for Bulk. Film by Pablo Rivera and Santiago Arbelaez, photography by Mabdulle, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris and sound by Islam Faris.