NIKE GAMEKILLERS ALEX IWOBI (i)
Launching the Nike Phantom video series across Pro: direct digital channels with then Arsenal footballer Alex Iwobi, Yung Filly and Chunkz as they challenge each other to reach their true potentials with the Phantom VNMs. #SU19 Watch here.
Role ︎︎︎
Art direction, Concept development, Storytelling, Script
Role ︎︎︎
Art direction, Concept development, Storytelling, Script
Created @ Stereo with Lee Levy and Matt Simpson for Nike London. Project management by Ruth Kitchen, video production and edit by pro:direct, global design toolkit and campaign direction by Nike global and iLoveDust with athlete, Alex Iwobi and talent Yung Filly and Chunkz.
NIKE GAMEKILLERS, PULSE OF FOOTBALL (ii)
Taking over the Pro:Direct social channels to highlight big game players through Europes top leagues that are playing with the Phantom VNM/VSN and Mercurial VPR/SP. #SU19
Role ︎︎︎
Design direction, Design, Digital strategy
Role ︎︎︎
Design direction, Design, Digital strategy
Created @ Stereo with Lee Levy, Jason Michael, Matt Simpson and Oliver Huber for Nike London and Pro:Direct. Project management by Ruth Kitchen, strategy assist by Jonathan Nwauzu, global design toolkit and campaign direction by Nike global and iLoveDust.
©LOUW 2022
©LOUW 2022
SELECTED
WORK
PELOTON TREAD LAUNCHES ︎︎︎
Defining a new visual direction for Peloton instructors.
#Art direction #Design direction #Design
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adidas SHPTLKS SERIES ︎︎︎
Taking SHPTLKS fully digital for the new consortium app.
#Design direction #Design #Storytelling
©LOUW 2022
©LOUW 2022