NIKE REACT ELEMENT 55 EMEA (i)

Reimagining the Nike React Element 55 US launch for European markets by focusing on the elemental composition and distinctive lifestyle react technology for Nike EMEA digital and partner channels. #SU19

Role ︎︎︎
Design direction, Design, Digital strategy, Storytelling
Created @ Stereo for Nike EMEA with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein, animation/motion by SelamX and video animation by Oskar Lelis and Charlie Keeper.



























NIKE REACT ELEMENT 55 LDN
(ii)

From reimagining the Nike React Element 55 US launch for European markets to hyper local content with boxer Joshua Buasti, Bemi Shaw, Lauren Maccebee and Salwa Rahman for Nike London across the Nike app. #SU19

Role ︎︎︎
Art direction, Design direction, Design
Created @ Stereo for Nike London. Photography by Lauren Maccabee, fashion by Bemi Shaw, HMU by Regina Meessen, project management by Ruth Kitchen and athlete Joshua Buatsi at his boxing gym in Croydon.



















NIKE REACT ELEMENT 55 BY YOU EMEA (iii)

Reimagining the Nike React Element 55 US launch for European markets by focusing on the elemental composition, distinctive lifestyle react technology and consumer customisation tool Nike By You for Nike EMEA digital and partner channels. #SU19

Role ︎︎︎
Design direction, Design, Digital strategy, Storytelling
Created @ Stereo for Nike EMEA with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein, animation/motion by SelamX and video animation by Oskar Lelis and Charlie Keeper.