PELOTON TREAD INSTRUCTOR LAUNCHES
Defining a new visual direction for Peloton instructor launches that enhances the storytelling behind their incredible stories and transition to becoming an instructor. Introducing Susie Chan︎︎︎, Joslyn Thompson Rule︎︎︎, Tobias Heinze︎︎︎, Marcel Maurer︎︎︎, Marina Andresen︎︎︎ and Jeffrey Mc Eachern︎︎︎ #FA21
Role ︎︎︎
Art direction, Design direction, Concept development, Design
Role ︎︎︎
Art direction, Design direction, Concept development, Design
Created in-house @ Peloton. Film by Tom Cockram and Shaun James Grant, photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price, production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.










©LOUW 2022
©LOUW 2022
SELECTED
WORK
PELOTON TREAD LAUNCHES ︎︎︎
Defining a new visual direction for Peloton instructors.
#Art direction #Design direction #Design
adidas SHPTLKS SERIES ︎︎︎
Taking SHPTLKS fully digital for the new consortium app.
#Design direction #Design #Storytelling
©LOUW 2022
©LOUW 2022