AI Creative Director
OVERVIEW
AI Creative Direction combines strategic thinking, creative direction and modern workflows to explore ideas faster, visualise concepts earlier and reduce the distance between idea and execution.
Designed for founders and teams navigating fast-moving markets, the process helps pressure-test directions, explore possibilities and make clearer creative decisions before major investment or production begins.
Product & brand photography
EXAMPLE
ON



Visual direction & brand expression
EXAMPLE
Logitech MX
People & identity
EXAMPLE
Personal


Shoot pre production
EXAMPLE
lululemon Studio
Experimental & conceptual work
EXAMPLE
adidas



Start your next project.
OVERVIEW
hello@louw.studio
louw.studio© is the independent creative practice of Louis White, a creative director specialising in shaping brands, stories and ideas at global scale across performance, sportswear and tech.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
WORK WITH ME
CONTACT
hello@louw.studio