Make it real:
Working concepts
OVERVIEW
The work may feel too close, too diluted, or stuck between too many opinions. Or the opportunity is there, but moving too slowly means missing it entirely. The sprint is designed to quickly reconnect strategy with creative direction by exploring how an idea looks, moves, sounds and feels before major time and money are committed.
All concepts are working material and have been remixed to view.

concept
Tennis sidequest →

concept
Sankofa →

concept
ON Running series →

concept
adidas original lens →

concept
Peloton AUS launch →

concept
Peloton AUS experience →

Start your next project.
OVERVIEW
hello@louw.studio
louw.studio© is the independent creative practice of Louis White, a creative director specialising in shaping brands, stories and ideas at global scale across performance, sportswear and tech.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
WORK WITH ME
CONTACT
hello@louw.studio