PELOTON TREAD
INSTRUCTOR LAUNCHES
DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN.
Art dir.
Design dir.
Design
Created in-house @ Peloton. Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.