UPDATED 11.25
LOUW studio© IS THE independent Creative studio of Louis White, specialising in Brand Creative and Brand Experience.
WORK WITH LOUW
Louis works
PROJECT BASED
IN two ways:
Within brand or agency teams
Working with global creative teams to SOLVE PROBLEMS AND REACH KPI'S THROUGH BRAND CREATIVE AND EXPERIENCES.
AS A SOLO CREATIVE DIRECTOR
Partnering with founders, BUILDERS AND entrepreneurS that are defining new ventures or modernising existing ones.
CLIENT: FOOTLOCKER
AGENCY: AKQA
PROJECT: BRAND REPOSITIONING
REIMAGINING MEMBERSHIP FOR A NEW GENERATION OF SNEAKERHEADS.
FOOTLOCKER FLX MEMBERSHIP
Defining a new visual and verbal brand system that brought cohesion across Footlocker membership in EMEA and NA.
Services
Strategy, Art direction, Design direction, Design
Outcome
Unified brand foundations built for scale
Metrics TBC (Too soon)
Team
Creative direction with Grace O'Brien, Sam Rowlands. Design with Gijs van de Wal and Sam Bullocks. Strategy by Viet Raider-Hoàng, Michelle Kee. Copy by Iris Du. Project management by Jessica Sow.
CLIENT: LOGITECH
PROJECT: BRAND DESIGN + BRAND CAMPAIGN
A CAMPAIGN THAT UNITED MORE THAN JUST CREATORS.
LOGITECH MX creative CONSOLE
Establishing a creator first moment for the MX Creative Console through real problem solving and use cases whilst leaning into the product and brand equity that Logitech has achieved as a design first company.
Services
Strategy, Art direction, Design direction, Design
Outcome
Creator first campaign
Launch of a new innovation to market
New visual design direction for Logitech
Metrics TBC (Too soon)
Team
Creative direction by Paul Sethi, Cathy Hutton. Copy by Jules O'Brien, Adam Braun. Design with Julia David, Cassandra Morel. Production by Buck, Benjamin Duband.
CLIENT: PELOTON
PROJECT: BRAND CAMPAIGN
PELOTON TREAD
INSTRUCTOR LAUNCHES
DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN.
Services
Strategy, Art direction, Design direction, Design
Outcome
New visual storytelling direction
5mil+ impressions across social
Team
Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.
CLIENT: BULK
AGENCY: LA FAMILIA
PROJECT: BRAND CAMPAIGN
bulK - THIS IS NUTRITION REPOSITION CAMPAIGN
REPOSITIONING THE LEADERS IN SPORTS NUTRITION WITH GLOBAL AMBASSADORS ANTHONY JOSHUA & KATARINA JOHNSON-THOMPSON AND BULK ATHLETES ETHAN PAYNE, HAYLEY MADIGAN, JOE DELANEY AND SOPHIE ARIS AS THEY CONTINUE TO FOCUS ON THE DAILY JOURNEY TO GREATNESS WITH RIGHT NUTRITION.
Services
Creative. direction, Art direction, Design direction, Design
Outcome
4 Hero films w/ 220 images
6 locations in 2 days
+36% bulk pro protein conv
3mil+ impressions across socials
Team
Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.
NIKE REACT
ELEMENT 55 EMEA
EMEA LAUNCH FOR THE DISTINCTIVELY LIFESTYLE NIKE REACT ELEMENT 55. INCLUDING NIKE BY YOU CUSTOMISATION CAMPAIGN AND HYPERLOCAL CONTENT FOR NIKE LONDON WITH JOSHUA BUATSI.
Services
Strategy, Design direction, Design
Outcome
30mil+ viewership across Nike channels
Over 30k units sold
Team
Creative direction with Nike EMEA, Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen. Photography by Meinke Klein & Lauren Maccabee. Animation/motion by SelamX. Video animation by Oskar Lelis & Charlie Keeper.
CLIENT: ADIDAS
AGENCY: LA FAMILIA
PROJECT: BRAND CAMPAIGN
RETAIL WAS CLOSED.
THE CULTURE WASN’T.
adidas SHPTLKS
SERIES: Mita Sneakers
& RECOUTURE
TAKING THE RENOWNED CULTURAL SERIES ONLINE TO INSPIRE THE NEXT WAVE OF DESIGNERS AND STORE OWNERS. THESE EPISODES EXPLORE CONVERSATIONS WITH MITA SNEAKERS AND RECOUTURE AS THEY LAUNCH THEIR NEW CAMPUS 80S COLLABORATION ALONGSIDE THE ADIDAS CONFIRMED APP LAUNCH.
Services
Creative direction, Art direction, Design direction, Design
Outcome
Content created remotely (Pandemic)
At launch for adidas Confirmed (US)
Team
Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe.
