creative direction + design

from LOUIS WHITE

creative direction

+ design from

LOUIS WHITE

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

SERVICES


Brand building (Content, Design, Strategy)

Brand campaigns (Intergrated 360°)

Consultancy (Visual systems, Future tech)


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)

SERVICES


Brand building;

Content, Design, Strategy.

Brand campaigns;

Intergrated 360°.

Consultancy;

Visual systems, Future tech.


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)

.

creative direction

+ design from

LOUIS WHITE

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

SERVICES


Brand building;

Content, Design, Strategy.

Brand campaigns;

Intergrated 360°.

Consultancy;

Visual systems, Future tech.


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)

creative direction

+ design from

LOUIS WHITE

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

SERVICES


Brand building;

Content, Design, Strategy.

Brand campaigns;

Intergrated 360°.

Consultancy;

Visual systems, Future tech.


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)

PELOTON TREAD

INSTRUCTOR LAUNCHES

PELOTON TREAD

INSTRUCTOR LAUNCHES

DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN. 

DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN. 

Created in-house @ Peloton.


Role: Senior creative lead

(Art, direction, Design direction, Design)


Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.

Created in-house @ Peloton.


Role: Senior creative lead

(Art, direction, Design direction, Design)


Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.

PELOTON TREAD

INSTRUCTOR LAUNCHES

DEFINING A NEW VISUAL DIRECTION FOR PELOTON INSTRUCTOR LAUNCHES ACROSS EUROPE. INTRODUCING SUSIE CHAN, JOSLYN THOMPSON RULE, TOBIAS HEINZE, MARCEL MAURER, MARINA ANDRESEN AND JEFFREY MC EACHERN. 

Created in-house @ Peloton.


Role: Senior creative lead

(Art, direction, Design direction, Design)


Film by Tom Cockram and Shaun James Grant. Photography by Tom Cockram and Becca Naen. Creative direction with Shwan Hamidi & Josh Price. Production by Sarah Hernandez Bedford, Anna Caradice, Bronagh McKenna & OB management, project management by Nikita Longdon, & Kat Brazil. Edit by Matt Dodimead, Leander Camesasca & Samantha Neal, music/sound by clapp london, copy direction by Flo Lorenz, Alanna Jones & Tom Hopkins and assist design by Tim Kay & Sarah Leeming.

bulK REBRAND

+ CAMPAIGN

REPOSITIONING THE LEADERS IN SPORTS NUTRITION WITH GLOBAL AMBASSADORS ANTHONY JOSHUA & KATARINA JOHNSON-THOMPSON AND BULK ATHLETES ETHAN PAYNE, HAYLEY MADIGAN, JOE DELANEY AND SOPHIE ARIS AS THEY CONTINUE TO FOCUS ON THE DAILY JOURNEY TO GREATNESS WITH RIGHT NUTRITION. 

REPOSITIONING THE LEADERS IN SPORTS NUTRITION WITH GLOBAL AMBASSADORS ANTHONY JOSHUA & KATARINA JOHNSON-THOMPSON AND BULK ATHLETES ETHAN PAYNE, HAYLEY MADIGAN, JOE DELANEY AND SOPHIE ARIS AS THEY CONTINUE TO FOCUS ON THE DAILY JOURNEY TO GREATNESS WITH RIGHT NUTRITION. 

Created @ LaFamilia London for Bulk.


Role: Creative lead (Dir)

(Creative direction, Art direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.

Created @ LaFamilia London for Bulk.


Role: Creative lead (Dir)

(Creative direction, Art direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.

bulK REBRAND

+ CAMPAIGN

REPOSITIONING THE LEADERS IN SPORTS NUTRITION WITH GLOBAL AMBASSADORS ANTHONY JOSHUA & KATARINA JOHNSON-THOMPSON AND BULK ATHLETES ETHAN PAYNE, HAYLEY MADIGAN, JOE DELANEY AND SOPHIE ARIS AS THEY CONTINUE TO FOCUS ON THE DAILY JOURNEY TO GREATNESS WITH RIGHT NUTRITION. 

Created @ LaFamilia London for Bulk.


Role: Creative lead (Dir)

(Creative direction, Art direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography by Ollie Adegboye, Armando Ferrari and Moeez Ali, retouch by Ollie Adegboye, assist design/art direction by Lauren Harewood, copy direction by Gregk Foley, produced by Bea Alessio and Ben Miller, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, styling by Sophie Casha and HMU by Patrizia Lio.

NIKE REACT
ELEMENT 55 EMEA

EMEA LAUNCH FOR THE DISTINCTIVELY LIFESTYLE NIKE REACT ELEMENT 55. INCLUDING NIKE BY YOU CUSTOMISATION CAMPAIGN AND HYPERLOCAL CONTENT FOR NIKE LONDON WITH JOSHUA BUATSI.  

Created @ Stereo for Nike EMEA.


Role: Creative lead

(Strategy, Design direction, Design)


with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein & Lauren Maccabee, animation/motion by SelamX and video animation by Oskar Lelis & Charlie Keeper.

NIKE REACT
ELEMENT 55 EMEA

EMEA LAUNCH FOR THE DISTINCTIVELY LIFESTYLE NIKE REACT ELEMENT 55. INCLUDING NIKE BY YOU CUSTOMISATION CAMPAIGN AND HYPERLOCAL CONTENT FOR NIKE LONDON WITH JOSHUA BUATSI.  

Created @ Stereo for Nike EMEA.


Role: Creative lead

(Strategy, Design direction, Design)


with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein & Lauren Maccabee, animation/motion by SelamX and video animation by Oskar Lelis & Charlie Keeper.

NIKE REACT
ELEMENT 55 EMEA

EMEA LAUNCH FOR THE DISTINCTIVELY LIFESTYLE NIKE REACT ELEMENT 55. INCLUDING NIKE BY YOU CUSTOMISATION CAMPAIGN AND HYPERLOCAL CONTENT FOR NIKE LONDON WITH JOSHUA BUATSI.  

Created @ Stereo for Nike EMEA.


Role: Creative lead

(Strategy, Design direction, Design)


with Lee Levy, Raphael Nahun and Louise Lee. Project management by Ruth Kitchen, photography by Meinke Klein & Lauren Maccabee, animation/motion by SelamX and video animation by Oskar Lelis & Charlie Keeper.

adidas SHPTLKS
SERIES: Mita Sneakers
& RECOUTURE

TAKING THE RENOWNED CULTURAL SERIES ONLINE TO INSPIRE THE NEXT WAVE OF DESIGNERS AND STORE OWNERS. THESE EPISODES EXPLORE CONVERSATIONS WITH MITA SNEAKERS AND RECOUTURE AS THEY LAUNCH THEIR NEW CAMPUS 80S COLLABORATION ALONGSIDE THE ADIDAS CONFIRMED APP LAUNCH.  

Created @ LaFamilia for adidas. 


Role: Creative lead (Dir)

(Creative direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe.

adidas SHPTLKS
SERIES: Mita Sneakers
& RECOUTURE

TAKING THE RENOWNED CULTURAL SERIES ONLINE TO INSPIRE THE NEXT WAVE OF DESIGNERS AND STORE OWNERS. THESE EPISODES EXPLORE CONVERSATIONS WITH MITA SNEAKERS AND RECOUTURE AS THEY LAUNCH THEIR NEW CAMPUS 80S COLLABORATION ALONGSIDE THE ADIDAS CONFIRMED APP LAUNCH.  

Created @ LaFamilia for adidas. 


Role: Creative lead (Dir)

(Creative direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe.

adidas SHPTLKS
SERIES: Mita Sneakers
& RECOUTURE

TAKING THE RENOWNED CULTURAL SERIES ONLINE TO INSPIRE THE NEXT WAVE OF DESIGNERS AND STORE OWNERS. THESE EPISODES EXPLORE CONVERSATIONS WITH MITA SNEAKERS AND RECOUTURE AS THEY LAUNCH THEIR NEW CAMPUS 80S COLLABORATION ALONGSIDE THE ADIDAS CONFIRMED APP LAUNCH.  

Created @ LaFamilia for adidas. 


Role: Creative lead (Dir)

(Creative direction, Design direction, Design)


Film by Pablo Rivera and Santiago Arbelaez, photography and retouch by Jake Millers, produced by Bea Alessio, edited by Diego Fernandez and Islam Faris, sound by Islam Faris, animation by Thomas Porras and Tom McCarten, and talent, Shun Hirose of RECOUTURE, Shigeyuki Kunii of Mita Sneakers, Masafumi Watanabe.

NIKE GAMEKILLERS &
PULSE OF FOOTBALL

PARTNERING WITH ALEX IWOBI, YUNG FILLY & CHUNKZ TO LAUNCH THE NIKE PHANTOM BOOT SERIES FOR PRO:DIRECT AND SUBSEQUENTLY TAKING OVER THEIR SOCIAL CHANNELS TO HIGHLIGHT EUROPES ELITE BALLING OUT IN EITHER THE LATEST PHANTOMS (VSN/VM) OR THE MERCURIALS (VPR/SP).

Created @ Stereo for Nike EMEA. 


Role: Creative lead

(Art direction, Design direction, Design)


with Lee Levy, Jason Michael, Matt Simpson and Oliver Huber for Nike London. Project management by Ruth Kitchen. Strategy assist by Jonathan Nwauzu. Video production and edit by pro:direct. Global design toolkit and campaign direction by Nike global and iLoveDust with athlete, Alex Iwobi and talent Yung Filly and Chunkz.

NIKE GAMEKILLERS &
PULSE OF FOOTBALL

PARTNERING WITH ALEX IWOBI, YUNG FILLY & CHUNKZ TO LAUNCH THE NIKE PHANTOM BOOT SERIES FOR PRO:DIRECT AND SUBSEQUENTLY TAKING OVER THEIR SOCIAL CHANNELS TO HIGHLIGHT EUROPES ELITE BALLING OUT IN EITHER THE LATEST PHANTOMS (VSN/VM) OR THE MERCURIALS (VPR/SP).

Created @ Stereo for Nike EMEA. 


Role: Creative lead

(Art direction, Design direction, Design)


with Lee Levy, Jason Michael, Matt Simpson and Oliver Huber for Nike London. Project management by Ruth Kitchen. Strategy assist by Jonathan Nwauzu. Video production and edit by pro:direct. Global design toolkit and campaign direction by Nike global and iLoveDust with athlete, Alex Iwobi and talent Yung Filly and Chunkz.

NIKE GAMEKILLERS &
PULSE OF FOOTBALL

PARTNERING WITH ALEX IWOBI, YUNG FILLY & CHUNKZ TO LAUNCH THE NIKE PHANTOM BOOT SERIES FOR PRO:DIRECT AND SUBSEQUENTLY TAKING OVER THEIR SOCIAL CHANNELS TO HIGHLIGHT EUROPES ELITE BALLING OUT IN EITHER THE LATEST PHANTOMS (VSN/VM) OR THE MERCURIALS (VPR/SP).

Created @ Stereo for Nike EMEA. 


Role: Creative lead

(Art direction, Design direction, Design)


with Lee Levy, Jason Michael, Matt Simpson and Oliver Huber for Nike London. Project management by Ruth Kitchen. Strategy assist by Jonathan Nwauzu. Video production and edit by pro:direct. Global design toolkit and campaign direction by Nike global and iLoveDust with athlete, Alex Iwobi and talent Yung Filly and Chunkz.

creative direction + design

from LOUIS WHITE

creative direction

+ design from

LOUIS WHITE

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

I’m a designer/director SPECIALISING IN SPORTS, LIFESTYLE, AND TECH with 12+ years of experience in crafting ideas that humanise and connect.


i'm excited to work with:


founders that want to stand out, connect to culture, customers and build a modern brand.


entrepreneurs that have an idea but want to build a visual world and gain momentum.


brands that have a modern aesthetic but want to define and explore future spaces.


If this is you, get in touch.

SERVICES


Brand building (Content, Design, Strategy)

Brand campaigns (Intergrated 360°)

Consultancy (Visual systems, Future tech)


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)

SERVICES


Brand building;

Content, Design, Strategy.

Brand campaigns;

Intergrated 360°.

Consultancy;

Visual systems, Future tech.


Select clients


Nike, Sony Playstation, adidas, ASOS, lululemon, Bulk, Farfetch, Peloton, Youtube (…)