Louis is a designer and creative director, specialising in strategy-led brand experience and brand campaigns.
What I've done
* Brand storytelling at Nike
* Brand design at Farfetch
* Visual transformation of Bulk
* Innovations to market at Logi
* Instructor launches at Peloton
* Sport x tech with lululemon
* Digital platforms for adidas
* Membership for Footlocker
What I'm doing
Creative director for early-stage founders and builders.
Senior hands-on creative leadership for global brands and agencies.
services: make it real
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what this is
Creative direction sprint for
early-stage founders and builders, translating strategy into clear creative direction for brands and products.
what this isn't
A complete visual system. The sprint is intentionally conceptual and strategy-led. Designed to move quickly toward ideas you can react to, test and align around.
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Who are you
You have a vision
You know what you want to build, but the story isn’t fully formed yet. Make it Real helps translate early thinking into clear creative direction, shaping how your brand or product shows up in the world.
Who are you
You need differentiation
More people are building their own paths, launching brands, products and ideas outside traditional structures. In our new landscape, Make it Real helps define what makes your work distinct and how to express it creatively.
Who are you
You’ve lost momentum
You’ve spent time building something meaningful, but progress has slowed. A fresh perspective can help reconnect the dots, sharpen the direction and bring new energy to what comes next.
Who are you
You’re stuck in process
You have the work, but too many opinions or rounds of process have diluted the original idea. Make it Real helps step back, clarify the strongest direction and move forward with confidence.
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how it works
A condensed process to maximise the sprint
(1) Discovery
Understanding your idea, context and what success looks like.
(2) Strategy
Shaping the strongest strategic direction for the work.
(3) Concepts
Translating strategy into multiple creative routes to explore.
(4) Delivery
Clear creative direction with defined routes and realistic timelines to build.
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what you get
Creative direction you can move forward with
Deliverable #1
A concise concept deck outlining the strongest creative routes for your brand or product.
Deliverable #2
A practical roadmap including timelines, next steps and recommended collaborators.
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download
Explore early concepts to see how Louis thinks
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recap
What a time it is to build your future ideas
Choose between Make it real or Office hours for a specific problem.
SERVICES
Make it real
£3,499
Creative direction sprint for
early-stage founders and builders, translating strategy into clear creative direction for brands and products.
SERVICES
Office hours
£349
One-hour session to unblock creative decisions to move projects forward.
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How do you measure the success of Make it Real?
Success is leaving with clear creative direction and practical next steps to build from.
Is Make it Real right for early ideas?
Yes. The sprint works best when there is an idea or direction to explore, even if it’s still evolving.
What do I need to start the process?
A high-level strategy or idea to explore, a sense of what success looks like, and any existing brand materials if available. A rough timeframe is also helpful.
Do I need to work with you for the full sprint?
No. After the discovery call, Louis works independently and shares progress asynchronously. Most sprints take 2-3 days depending on the project.
How do you handle projects that take longer than expected?
We define scope in the discovery call. If more time is needed, the work can continue on a day rate.
What tools do you use to build the deck?
Typically Figma Slides, Keynote or Google Slides.
What if I need additional deliverables after the sprint?
Yes. If additional work is required, a separate scope of work can be defined and delivered on a day rate.
What happens after the sprint is over? Can you build it?
The deliverables are designed so teams can build from them. Louis can also continue the project from concept to execution under a new scope of work.
Are you available for longer-term work?
Yes. Louis also works freelance or as a fractional creative director.
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Thank you for your time.
For global brand work visit louw.studio.