louw.studio©
An independent creative practice specialising in shaping brands, stories and ideas at global scale.
Partnering with established and emerging brands to craft distinctive brand worlds and story-led brand campaigns.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
CONTACT
hello@louw.studio
Louis White, Creative Lead.
Design-led Creative Lead with 12+ years of experience shaping brands, campaigns and digital experiences across sport, lifestyle and tech.
Experienced in leading from idea to execution, protecting brand vision and bringing products, platforms and campaigns to market for global brands including Nike, Peloton, Logitech, adidas, YouTube, and Foot Locker.
Select experience:
APR 2025 - OCT 2025 / MAY 2026
Pentland Brands (Speedo)
Creative lead, Freelance.
FEB 2025 - APR 2025
AKQA (Footlocker)
Senior designer, Freelance.
FEB 2024 - OCT 2024
Logitech (In-house)
ACD, Freelance.
Jul 2021 - Dec 2021 / Aug 2022 - Mar 2023
Peloton (In-house)
Creative lead, Freelance.
Mar 2020 - Jul 2021
LaFamilia (adidas, Bulk, Ellesse)
Creative lead, Permanent.
OVERVIEW
View CV (Full)
hello@louw.studio
Case studies
CASE STUDY
View Footlocker FLX Membership →
Reimagining membership for a new generation of sneakerheads.
CASE STUDY
View Peloton Tread instructor launches →
Shaping the visual direction for new Peloton instructors across Europe.
CASE STUDY
View Bulk: This is nutrition →
Repositioning the visual narrative of the leaders in sports nutrition.
CASE STUDY
View Logitech MX Creative Console →
Introducing the latest Logitech innovation to market.
CASE STUDY
View Nike React Element 55 →
Platform-first EMEA and Nike By You launch of the Nike React Element 55.
CASE STUDY
View adidas SHPTLKS series →
Evolving the SHPTLKS brand for the new adidas Confirmed app.
Working concepts
CONCEPT
View Tennis sidequest →
Personal app for tracking sidequests.
CONCEPT
View Sankofa →
Platform for curating Black culture.
CONCEPT
View ON Running series →
Unused football concept for ON.
CONCEPT
View adidas original lens →
Content series exploration for adidas.
CONCEPT
View Peloton AUS launch →
Unused Peloton Australia launch concept.
CONCEPT
View Peloton AUS experience →
Peloton Australia launch experience BTS.
AI Workflows
louw.studio©
An independent creative practice specialising in shaping brands, stories and ideas at global scale.
Partnering with established and emerging brands to craft distinctive brand worlds and story-led brand campaigns.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
CONTACT
hello@louw.studio