Brand creative portfolio
OVERVIEW
Louis has worked for over a decade across global brand and agency teams, crafting ideas amongst ever evolving technology and consumer behaviours.
Previous experience includes digital brand storytelling and platform-first campaigns at Nike. Shaping the instructor brand world and building immersive experiences at Peloton. And connecting product and brand expression with new innovations to market at Logitech.
Explore some of this work below.
Peloton Tread
instructor launches
client
Peloton
OVERVIEW
Shaping the visual direction for new Peloton instructors across Europe.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Strategy
Art direction
Design direction
Design
credits
Film: Tom Cockram, Shaun James Grant.
Photo: Tom Cockram, Becca Naen.
(…)
Footlocker FLX
membership
client
Footlocker/AKQA
OVERVIEW
Reimagining membership for a new generation of sneakerheads.
SCOPE OF WORK
Visual identity
credits
Creative direction: Grace O'brien, Sam Rowlands.
Strategy: Viet Raider-Hoàng, Michelle Kee.
(…)
Logitech MX
Creative Console
client
Logitech
OVERVIEW
Connecting product and brand expression with the latest Logitech innovations to market.
SCOPE OF WORK
Brand design
Brand campaign
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Paul Sethi, Cathy Hutton.
Production: Buck.
(…)
Bulk: This is nutrition
client
Bulk/La Familia
OVERVIEW
Repositioning the visual narrative of the leaders in sports nutrition.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Film: Pablo Rivera, Santiago Arbelaez.
Photo: Ollie Adegboye, Armando Ferrari, Moeez Ali.
(…)
Nike React Element 55
client
Nike/Stereo
OVERVIEW
Platform-first EMEA and Nike By You launch of the Nike React Element 55.
SCOPE OF WORK
Visual identity
Brand campaign
SERVICES
Strategy
Art direction
Design direction
Design
credits
Creative direction: Nike EMEA.
Photo: Meinke Klein, Lauren Maccabee.
(…)
adidas SHPTLKS series
client
adidas/La Familia
OVERVIEW
Evolving the SHPTLKS brand ecosystem for the new adidas Confirmed app launch.
SCOPE OF WORK
Visual identity
Brand series
SERVICES
Creative direction
Art direction
Design direction
Design
credits
Creative direction: Pablo Rivera, Santiago Arbelaez.
Animation: Thomas Porras and Tom McCarten.
(…)
AI Creative direction
OVERVIEW
AI Creative Direction combines strategic thinking, creative direction and modern workflows to explore ideas faster, visualise concepts earlier and reduce the distance between idea and execution.
Designed for founders and teams navigating fast-moving markets, the process helps pressure-test directions, explore possibilities and make clearer creative decisions before major investment or production begins.
View examples →
Start your next project.
OVERVIEW
hello@louw.studio
louw.studio© is the independent creative practice of Louis White, a creative director specialising in shaping brands, stories and ideas at global scale across performance, sportswear and tech.
SELECT CLIENTS
Nike, Bulk, adidas, Farfetch, Peloton, Youtube, Logitech, Footlocker (…)
WORK WITH ME
CONTACT
hello@louw.studio