Playground
Where ideas become tangible.
A living collection of working concepts, experiments and creative explorations. Ideas are made tangible early, tested often and refined over time. Some become real projects. Others simply shape how I think.
CONCEPT
View Tennis sidequest →
Personal app for tracking sidequests.
CONCEPT
View Sankofa →
Platform for curating Black culture.
CONCEPT
View ON Running series →
Unused football concept for ON.
CONCEPT
View adidas original lens →
Content series exploration for adidas.
CONCEPT
View Peloton AUS launch →
Unused Peloton Australia launch concept.
Creative Workflows
Shaping process with emerging tech.
A glimpse into how AI fits within my creative process today, from early concept exploration to production ready assets.
EXAMPLE
Ideation and concept work with Logitech exploring flow states for MX series.
Adobe CC, Figma, Midjourney, Weavy.
EXAMPLE
Ideation and concept work for ON exploring how the brand integrates with football cultural.
Adobe CC, Figma, Midjourney, Weavy.
EXAMPLE
Ideation and concept work for adidas exploring ideas around being an Original.
Adobe CC, Figma, Midjourney, Weavy.
EXAMPLE
Space visualisations, mapping out variables and opportunities with lululemon.
Adobe CC, Figma, Weavy.
EXAMPLE
End to end idea to launch for self-initiated brand project, Strategic Creative Partner.
Adobe CC, Figma, Midjourney, Weavy.
EXAMPLE
End to end idea to launch for self-initiated brand project, Tennis sidequest.
Adobe CC, Figma, Midjourney, Weavy.
Louis is an independent Creative Director (Art + Design) experienced in protecting brand vision, shaping brand experience and bringing products, platforms and campaigns to market.
WHAT I DO
Simplify complex ideas.
Bridge strategy and execution.
Build connected brand worlds.
Create scalable creative systems.
Launch brands and products.
PRINCIPLES
⦿ The work you never see shapes the work you do. Curiosity and cultural awareness shape insight, strategy and creative decisions.
⦿ Build the world, not just the campaign. Building brand worlds with lasting language, logic and visual consistency.
⦿ Ideas deserve exceptional execution. Every detail is refined so nothing gets lost from concept to execution.
⦿ Social is one expression of a brand, not the entire vision. Meaningful brands adapt to platforms without being defined by them.
⦿ Curiosity creates momentum. Always exploring better ways to think, create and communicate. See playground.
CLIENTS
Nike
Jordan
Farfetch
Bulk
adidas
Peloton
Youtube
Logitech
Footlocker
lululemon
Sony
ASOS
Microsoft
Ellesse
(…)
BOOK
hello@louw.studio
SOCIALS
All images and texts are copyrighted and owned by Louis White or their respective owners. louw.studio©.