SERVICES Make it real.
A sprint to translate strategy into a clear creative direction for modern brands and products.
More people are building their own paths, launching brands, products and ideas outside traditional structures. In our new landscape, Make it Real helps to own the narrative as a strategic weapon to build trust, drive awareness and create revenue.
Right now
→You have a vision.
You know what you want to build, but it’s not clear how it should show up.
→You need differentiation.
You’re building something real, but it’s getting lost in a crowded landscape.
→You’ve lost momentum.
You’ve done the work, but progress has stalled and direction is drifting.
→You’re stuck in process.
The idea is there, but too many inputs have weakened it.
→You need to move fast.
You have an opportunity, but moving too slowly means missing it.
The process is condensed to maximise ideation on how the idea looks, moves, sounds, and feels.
how it works
→(1) Discovery
Understanding your idea, context and what success looks like.
→(2) Strategy
Shaping the strongest strategic direction for the work.
→(3) Concepts
Translating strategy into multiple creative routes to explore.
→(4) Delivery
Clear creative direction with defined routes and realistic timelines to build.
Leave with new energy, a strategic tension and creative direction you can move drive.
what you get
→(1) Deliverable #1
A concise concept deck outlining the strongest creative routes for your brand or product.
→(2) Deliverable #2
A practical roadmap including timelines, next steps and recommended collaborators.
CONTACT Enquire here for Make it real or get in touch at hello@louw.studio
CONTACT Or book an Office hours session for smaller creative problems.
A few questions clients often ask. Get in touch at hello@louw.studio for questions.
→How do you measure the success of Make it Real?
Success is leaving with clear creative direction and practical next steps to build from.
→Is Make it Real right for early ideas?
Yes. The sprint works best when there is an idea or direction to explore, even if it’s still evolving.
→What do I need to start the process?
A high-level strategy or idea to explore, a sense of what success looks like, and any existing brand materials if available. A rough timeframe is also helpful.
→Do I need to work with you for the full sprint?
No. After the discovery call, Louis works independently and shares progress asynchronously. Most sprints take 2-3 days depending on the project.
→How do you handle projects that take longer than expected?
We define scope in the discovery call. If more time is needed, the work can continue on a day rate.
→What tools do you use to build the deck?
Typically Figma Slides, Keynote or Google Slides.
→What if I need additional deliverables after the sprint?
If additional work is required, a separate scope of work can be defined and delivered on a day rate.
→What happens after the sprint is over? Can you build it?
The deliverables are designed so teams can build from them. Louis can also continue the project from concept to execution under a new scope of work.
→Are you available for longer-term work?
Yes. Louis also works freelance or as a fractional creative director.
